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24 March

Social Marketing

Content is a vital part of marketing, but “feeding the content beast” is expensive and time consuming. According to Curata’s “B2B Marketing Trends Survey 2012 Report,” the top three challenges of content marketing are: creating original content; having time to create it; and finding high-quality content. With 28% to 33% of marketing budgets dedicated to content marketing, this is obvious priority can become a herculean challenge. Enter the consumer. Highly-satisfied customers are a secret marketing weapon for companies, whether they…

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